Provide a platform which allows promotion of Keydell’s stock, services and events. Reinforce the campaigns with an ideology that could open the brand to a new and expanding target audience.
With the popularity of ‘growing your own’ being brought to the fore by TV programmes such as Gardener’s World and The Big Allotment Challenge, as well as celebrity chefs such as Jamie Oliver and Hugh Fearnley-Whittingstall the public’s appetite for selfsufficiency during times of austerity is ever-increasing. Waiting lists for allotments clearly illustrates this point and this in itself is encouraging people, especially families, to reserve space in the garden for a plot or ‘patch’ of their own. Also the popularity of veg boxes containing ‘locally sourced ingredients’, delivered direct to your door stems from a similar mind-set.
This campaign defines the results that can be achieved when taking produce from ‘plot to plate’ and how the starting point for this process is Keydell. In some respects not only can Keydell supply for all your gardening needs it can also help put a meal on the table (or plate) – by supplying the seeds to sow, tools to maintain and expert advice to guide you.